OOH Advertising is experiencing a post-pandemic notoriety that’s resulting in paving the way for a traditional marketing renaissance. Consumers are noticing their physical surroundings more now than before the pandemic. “Being back in person is igniting a...
Amyotrophic Lateral Sclerosis (also known as ALS) is a disease that gradually paralyzes people because the brain can no longer communicate with the muscles of the body that we can normally move at will. This year, on Saturday June 4th, the ALS Society of Canada held...
Following Big Rig Wraps’ commitment to supporting and raising awareness on social justice causes, we’re very honoured to have launched the Unbeatable Warriors truck campaign in support of Little Warriors. They're a national, charitable organization focused on the...
Big Rig Wraps is fully committed to supporting and raising awareness on social justice causes, that’s why we’re proud and honored to help support the Know Human Trafficking truck advertising campaign. Supported by the Women’s Trucking Federation of Canada, Ontario...
How effective are fleet graphics in the modern world? The growing digital age has left many companies wondering if fleet graphics are still an effective method to promote their brands. While it’s easy to quantify the effectiveness of digital ads, how do you measure...
Why invest in mobile billboards? What sets mobile billboard effectiveness apart from other forms of advertising is that these can deliver messages in places that static and other digital billboards are unable to reach. Moreover, this method offers a means of...
Values-based marketing is a marketing strategy that appeals to your customers’ values and ethics. The strategy focuses on making a genuine connection with the customer beyond interest in a product or service. A values-based marketing strategy can help your brand...
The Ontario Government Announces Supports for Small Businesses, Workers and Families As part of their plan, the government is introducing a $10,000 grant for eligible businesses that are subject to closures under the modified Step Two of the Roadmap to Reopen and is...
New app launched by Big Rig Wraps puts a new spin on old advertising forms Hot off the press, a new app launched by transport truck advertising company Big Rig Wraps, adds depth and a touch of fun to traditional marketing formats, something that’s sorely needed during...
Out of Home (OOH) amplifies other media with the highest attributiongiven to digital channels, boosting the business effects of any onlineadvertising (by 31%), paid-social (by 56%), and search (by 80%). This boost of brand quality/esteem is credited to OOH’s role...
Connecting GTA is hosting their first annual Remembrance Day Rally for Veterans to commemorate our war veterans and support The Royal Canadian Legion. The rally will include a group of transport trucks supplied by Big Rig Wraps and over 40 vehicles driving on a...
Amyotrophic Lateral Sclerosis (also known as ALS, Lou Gehrig’s disease, or motor neuron disease) is a disease that gradually paralyzes people because the brain is no longer able to communicate with the muscles of the body that we are typically able to move at will....
We are thrilled to announce that we have launched Spot The Trucks app! This app will give you the opportunity to earn free gifts and prizes when you see a truck with an ad on it. How Does it Work? Receive 1 point for every photo you submit with app (must be a truck...
All advertising forms must be creative to stand out from the hustle and bustle of regular commuters. The best way to achieve this is by making it fun, enjoyable, appealing, and most importantly, memorable. A great billboard advertisement has to tell a story in a way...
Back in 2001 the billboard industry told us to keep the word count to 10 words or less. Ted Ward, the retired Geico CMO told me soon after that he wanted us to find a way to use 3 words only: GEICO, SAVE and MONEY. Figure it out, he would say. So we did. And for years...
Leading out-of-home agency Kinetic Worldwide this week launches the findings of new research carried out in partnership with Clear Channel, Global and JCDecaux designed to definitively pinpoint the effectiveness and impact of the rich variety of OOH advertising...
A recent study made by COMMB regarding the consumer travel Patterns, shows the movement within COMMB’s OTS criteria (Opportunity To See or viewshed) in comparison to the same time period in 2019. Geographically distributed location and venue selection leveraged all...
We see Out of Home Advertising everywhere. It’s a form of advertising that captures the attention of every person in the street, making that sometimes we see how a billboard becomes viral on social media. Is not a mystery that the COVID-19 impact the global economy...
As Ontario officially reopens, people are finally starting to once again enjoy the luxuries of travel, congregating outside, venturing to restaurants and bars and shopping. It’s starting to feel like a new normal, and this is great for everyone, including marketers...
Article by: Tim Rowe from Onescreen.ai Once upon a time, digital marketing was fun and easy. Pick your target audience Set your budget Launch Make money Repeat Then it got hard. Marketing all of a sudden went from the kids in the corner playing with crayons to...
Out Of Home Advertising is the perfect way to engage people with your brand. One of the most unique features of truck ads is the ability to follow the consumer and present the ads at eye-level, giving it a higher probability that it’s message has been successfully...
