Back in 2001 the billboard industry told us to keep the word count to 10 words or less. Ted Ward, the retired Geico CMO told me soon after that he wanted us to find a way to use 3 words only: GEICO, SAVE and MONEY. Figure it out, he would say. So we did. And for years...
All advertising forms must be creative to stand out from the hustle and bustle of regular commuters. The best way to achieve this is by making it fun, enjoyable, appealing, and most importantly, memorable. A great billboard advertisement has to tell a story in...
All advertising forms must be creative to stand out from the hustle and bustle of regular commuters. The best way to achieve this is by making it fun, enjoyable, appealing, and most importantly, memorable. A great billboard advertisement has to tell a story in...
A recent study made by COMMB regarding the consumer travel Patterns, shows the movement within COMMB’s OTS criteria (Opportunity To See or viewshed) in comparison to the same time period in 2019. Geographically distributed location and venue selection leveraged all...
Leading out-of-home agency Kinetic Worldwide this week launches the findings of new research carried out in partnership with Clear Channel, Global and JCDecaux designed to definitively pinpoint the effectiveness and impact of the rich variety of OOH advertising...
We see Out of Home Advertising everywhere. It’s a form of advertising that captures the attention of every person in the street, making that sometimes we see how a billboard becomes viral on social media. Is not a mystery that the COVID-19 impact the global...
As Ontario officially reopens, people are finally starting to once again enjoy the luxuries of travel, congregating outside, venturing to restaurants and bars and shopping. It’s starting to feel like a new normal, and this is great for everyone, including marketers...
Article by: Tim Rowe from Onescreen.ai Once upon a time, digital marketing was fun and easy. Pick your target audience Set your budget Launch Make money Repeat Then it got hard. Marketing all of a sudden went from the kids in the corner playing with crayons to...
Out Of Home Advertising is the perfect way to engage people with your brand. One of the most unique features of truck ads is the ability to follow the consumer and present the ads at eye-level, giving it a higher probability that it’s message has been...
Truck advertising is effective for almost every product or service. If you drive on a highway or on city streets you will likely see trucks with ads on them. For every type of business, truck advertising delivers the messages you want to put in front of the...
We all know that disputes with customers are definitely not fun. This is especially true when it comes to chargebacks. Chargebacks are a dispute that happens when a customer places a claim from a charge from your business and asks the card issuer to reverse...
The coronavirus pandemic has affected every sector worldwide. From manufacturing to healthcare and education, almost every company in each industry needed to go out of its comfort zone. In 2021, working from home is the new normal. As a result, the demand for tech...
Article by: Camille Soto Everyone wants their small business to be more visible on social media. More followers and publicity means more eyes on your business, which (hopefully) translates to higher revenue and growth. There's a big difference between wanting and...
Despite the increasingly digital world, Out-Of-Home (OOH) Advertising which includes fleet graphics remains an extremely effective marketing tool. Fleet branding help to connect with consumers on the go in a bold and memorable way to help build brand awareness....
In 2016, over 1.86 million people commuted to Toronto for work by car, with 11.1 per cent of these drivers spending more than 60 minutes on the road, according to new data released by Statistics Canada. For comparison, only 7.2 per cent of 1.31 million Montrealers and...
COVID‐19 has been one of the largest culture‐shifting phenomenoms of this generation. Most countries have seen massive unemployment and many who are still employed are facing significant hurdles and career setbacks as they attempt to navigate budget cuts, promotion...
Cars may be smaller than trailers or buses—but they still have a major presence on the road when they’re wrapped to promote your business. If your fleet of cars is on the road every day, and it’s not visually representing your company, you’re missing a major...
For many businesses, the last few months of each year is a busy time a time when they do most of their sales from holiday shopping. This year, things are obviously different. Even with government support, many businesses are struggling to stay afloat. As a consumer,...
As many as 70 percent of consumers want brands to take a stand on social and political issues. That’s a 66 percent increase from 2017, according to Sprout Social’s 2019 #BrandsGetReal survey. Recently, consumers’ social media feeds have become saturated with brands...
What’s in a story, though? How does the story develop authenticity? More to the point, how does such a story create that trusting feeling that customers crave? Stories are a powerful tool in human communication. Research indicates that the human brain responds to the...
Imagine owning a massive, 53 ft billboard with the added bonus of 3,400 cu. ft of storage too! We have a large inventory of retired 53 ft trailers that are available to purchase. These trailers can be partially or fully wrapped and placed in a location of your choice....
Back in 2001 the billboard industry told us to keep the word count to 10 words or less. Ted Ward, the retired Geico CMO told me soon after that he wanted us to find a way to use 3 words only: GEICO, SAVE and MONEY. Figure it out, he would say. So we did. And for years...
All advertising forms must be creative to stand out from the hustle and bustle of regular commuters. The best way to achieve this is by making it fun, enjoyable, appealing, and most importantly, memorable. A great billboard advertisement has to tell a story in...
All advertising forms must be creative to stand out from the hustle and bustle of regular commuters. The best way to achieve this is by making it fun, enjoyable, appealing, and most importantly, memorable. A great billboard advertisement has to tell a story in...
A recent study made by COMMB regarding the consumer travel Patterns, shows the movement within COMMB’s OTS criteria (Opportunity To See or viewshed) in comparison to the same time period in 2019. Geographically distributed location and venue selection leveraged all...
Leading out-of-home agency Kinetic Worldwide this week launches the findings of new research carried out in partnership with Clear Channel, Global and JCDecaux designed to definitively pinpoint the effectiveness and impact of the rich variety of OOH advertising...
We see Out of Home Advertising everywhere. It’s a form of advertising that captures the attention of every person in the street, making that sometimes we see how a billboard becomes viral on social media. Is not a mystery that the COVID-19 impact the global...
As Ontario officially reopens, people are finally starting to once again enjoy the luxuries of travel, congregating outside, venturing to restaurants and bars and shopping. It’s starting to feel like a new normal, and this is great for everyone, including marketers...
Article by: Tim Rowe from Onescreen.ai Once upon a time, digital marketing was fun and easy. Pick your target audience Set your budget Launch Make money Repeat Then it got hard. Marketing all of a sudden went from the kids in the corner playing with crayons to...
Out Of Home Advertising is the perfect way to engage people with your brand. One of the most unique features of truck ads is the ability to follow the consumer and present the ads at eye-level, giving it a higher probability that it’s message has been...
Truck advertising is effective for almost every product or service. If you drive on a highway or on city streets you will likely see trucks with ads on them. For every type of business, truck advertising delivers the messages you want to put in front of the...
We all know that disputes with customers are definitely not fun. This is especially true when it comes to chargebacks. Chargebacks are a dispute that happens when a customer places a claim from a charge from your business and asks the card issuer to reverse...
The coronavirus pandemic has affected every sector worldwide. From manufacturing to healthcare and education, almost every company in each industry needed to go out of its comfort zone. In 2021, working from home is the new normal. As a result, the demand for tech...
Article by: Camille Soto Everyone wants their small business to be more visible on social media. More followers and publicity means more eyes on your business, which (hopefully) translates to higher revenue and growth. There's a big difference between wanting and...
Despite the increasingly digital world, Out-Of-Home (OOH) Advertising which includes fleet graphics remains an extremely effective marketing tool. Fleet branding help to connect with consumers on the go in a bold and memorable way to help build brand awareness....
In 2016, over 1.86 million people commuted to Toronto for work by car, with 11.1 per cent of these drivers spending more than 60 minutes on the road, according to new data released by Statistics Canada. For comparison, only 7.2 per cent of 1.31 million Montrealers and...
COVID‐19 has been one of the largest culture‐shifting phenomenoms of this generation. Most countries have seen massive unemployment and many who are still employed are facing significant hurdles and career setbacks as they attempt to navigate budget cuts, promotion...
Cars may be smaller than trailers or buses—but they still have a major presence on the road when they’re wrapped to promote your business. If your fleet of cars is on the road every day, and it’s not visually representing your company, you’re missing a major...
For many businesses, the last few months of each year is a busy time a time when they do most of their sales from holiday shopping. This year, things are obviously different. Even with government support, many businesses are struggling to stay afloat. As a consumer,...
As many as 70 percent of consumers want brands to take a stand on social and political issues. That’s a 66 percent increase from 2017, according to Sprout Social’s 2019 #BrandsGetReal survey. Recently, consumers’ social media feeds have become saturated with brands...
What’s in a story, though? How does the story develop authenticity? More to the point, how does such a story create that trusting feeling that customers crave? Stories are a powerful tool in human communication. Research indicates that the human brain responds to the...
Imagine owning a massive, 53 ft billboard with the added bonus of 3,400 cu. ft of storage too! We have a large inventory of retired 53 ft trailers that are available to purchase. These trailers can be partially or fully wrapped and placed in a location of your choice....