Blogs

Advertising In A Recession

Advertising In A Recession

The economy is expected to take years to recover from the mark COVID has left in the world. When consumer spending drops significantly during an economic downturn, companies often slash their marketing and advertising budgets, that means recessionary spending mode is...

read more
ALS Walk For Memories

ALS Walk For Memories

Amyotrophic Lateral Sclerosis (also known as ALS) is a disease that gradually paralyzes people because the brain can no longer communicate with the muscles of the body that we can normally move at will. This year, on Saturday June 4th, the ALS Society of Canada held...

read more
Unbeatable Warriors Truck Campaign

Unbeatable Warriors Truck Campaign

Following Big Rig Wraps’ commitment to supporting and raising awareness on social justice causes, we’re very honoured to have launched the Unbeatable Warriors truck campaign in support of Little Warriors. They're a national, charitable organization focused on the...

read more
Know Human Trafficking Truck Campaign

Know Human Trafficking Truck Campaign

Big Rig Wraps is fully committed to supporting and raising awareness on social justice causes, that’s why we’re proud and honored to help support the Know Human Trafficking truck advertising campaign.  Supported by the Women’s Trucking Federation of Canada, Ontario...

read more
Fleet Wrap Effectiveness

Fleet Wrap Effectiveness

How effective are fleet graphics in the modern world? The growing digital age has left many companies wondering if fleet graphics are still an effective method to promote their brands. While it’s easy to quantify the effectiveness of digital ads, how do you measure...

read more

Recent Posts

Debunking the Myths About Truck Advertising

Debunking the Myths About Truck Advertising

While advertisers may recall OOH’s past as a clunky, difficult to manage format, modern technology has ushered in a new era of outdoor, especially, truck advertising. “An increasing number of consumers are cutting their cable and reporting widespread distrust in...

OOH Advertising Works At Every Stage Of The Sales Funnel

OOH Advertising Works At Every Stage Of The Sales Funnel

According to the Comscore Online Activation Study conducted by the Outdoor Advertising Association of America (OAAA) in May this year, Out of Home (OOH) Advertising remains at the top of the sales funnel for High Impact while also moving down the funnel, driving...

Human Trafficking And How To Fight It

Human Trafficking And How To Fight It

Human trafficking is one of the fastest-growing crimes worldwide and is a serious criminal offence under the Criminal Code of Canada. Often described as modern-day slavery, this crime robs its victims -who are mostly women and children- of their most basic human...

Advertising In A Recession

Advertising In A Recession

The economy is expected to take years to recover from the mark COVID has left in the world. When consumer spending drops significantly during an economic downturn, companies often slash their marketing and advertising budgets, that means recessionary spending mode is...

OOH is Experiencing a Major Post-Pandemic Revival

OOH is Experiencing a Major Post-Pandemic Revival

OOH Advertising is experiencing a post-pandemic notoriety that’s resulting in paving the way for a traditional marketing renaissance. Consumers are noticing their physical surroundings more now than before the pandemic.  “Being back in person is igniting a...

ALS Walk For Memories

ALS Walk For Memories

Amyotrophic Lateral Sclerosis (also known as ALS) is a disease that gradually paralyzes people because the brain can no longer communicate with the muscles of the body that we can normally move at will. This year, on Saturday June 4th, the ALS Society of Canada held...

Unbeatable Warriors Truck Campaign

Unbeatable Warriors Truck Campaign

Following Big Rig Wraps’ commitment to supporting and raising awareness on social justice causes, we’re very honoured to have launched the Unbeatable Warriors truck campaign in support of Little Warriors. They're a national, charitable organization focused on the...

Know Human Trafficking Truck Campaign

Know Human Trafficking Truck Campaign

Big Rig Wraps is fully committed to supporting and raising awareness on social justice causes, that’s why we’re proud and honored to help support the Know Human Trafficking truck advertising campaign.  Supported by the Women’s Trucking Federation of Canada, Ontario...

Fleet Wrap Effectiveness

Fleet Wrap Effectiveness

How effective are fleet graphics in the modern world? The growing digital age has left many companies wondering if fleet graphics are still an effective method to promote their brands. While it’s easy to quantify the effectiveness of digital ads, how do you measure...

Reasons Why You Should Invest In Mobile Billboards

Reasons Why You Should Invest In Mobile Billboards

Why invest in mobile billboards? What sets mobile billboard effectiveness apart from other forms of advertising is that these can deliver messages in places that static and other digital billboards are unable to reach. Moreover, this method offers a means of...

Values-based Marketing

Values-based Marketing

Values-based marketing is a marketing strategy that appeals to your customers’ values and ethics. The strategy focuses on making a genuine connection with the customer beyond interest in a product or service.  A values-based marketing strategy can help your brand...

Financial Support for Businesses Affected by the Latest Closures

Financial Support for Businesses Affected by the Latest Closures

The Ontario Government Announces Supports for Small Businesses, Workers and Families As part of their plan, the government is introducing a $10,000 grant for eligible businesses that are subject to closures under the modified Step Two of the Roadmap to Reopen and is...

Spot The Trucks Rewards Program

Spot The Trucks Rewards Program

New app launched by Big Rig Wraps puts a new spin on old advertising forms Hot off the press, a new app launched by transport truck advertising company Big Rig Wraps, adds depth and a touch of fun to traditional marketing formats, something that’s sorely needed during...

OOH Amplifies Other Media

OOH Amplifies Other Media

Out of Home (OOH) amplifies other media with the highest attributiongiven to digital channels, boosting the business effects of any onlineadvertising (by 31%), paid-social (by 56%), and search (by 80%). This boost of brand quality/esteem is credited to OOH’s role...

Remembrance Day Rally raises $11,000 for The Royal Canadian Legion

Remembrance Day Rally raises $11,000 for The Royal Canadian Legion

Big Rig Wraps was proud to partner with Connecting GTA for our first Remembrance Day Rally. Over 75 people attended the opening ceremony at Pathwise Credit Union 322 King Street West, Oshawa.The convoy of 45 vehicles and 4 transport trucks set out from Pathwise Credit...

Remembrance Day Rally For Veterans

Remembrance Day Rally For Veterans

Connecting GTA is hosting their first annual Remembrance Day Rally for Veterans to commemorate our war veterans and support The Royal Canadian Legion. The rally will include a group of transport trucks supplied by Big Rig Wraps and over 40 vehicles driving on a...

ALS Truck

ALS Truck

Amyotrophic Lateral Sclerosis (also known as ALS, Lou Gehrig’s disease, or motor neuron disease) is a disease that gradually paralyzes people because the brain is no longer able to communicate with the muscles of the body that we are typically able to move at will....

Spot The Trucks App Launch

Spot The Trucks App Launch

We are thrilled to announce that we have launched Spot The Trucks app! This app will give you the opportunity to earn free gifts and prizes when you see a truck with an ad on it. How Does it Work? Receive 1 point for every photo you submit with app (must be a truck...

Canada Day 2021

Canada Day 2021

  There are times when I feel disgusted with the human race and embarrassed to be human. Today is one of those days.   With the discovery of another 182 unmarked graves at Cranbook,  B.C, residential school, I feel sick, horrified and profoundly sad. How did this...

Your Ad Copy Should Be Efficient Too

Your Ad Copy Should Be Efficient Too

Back in 2001 the billboard industry told us to keep the word count to 10 words or less. Ted Ward, the retired Geico CMO told me soon after that he wanted us to find a way to use 3 words only: GEICO, SAVE and MONEY. Figure it out, he would say. So we did. And for years...

OOH Amplifies Other Media

Hints for a Great Billboard Advertisement

All advertising forms must be creative to stand out from the hustle and bustle of regular commuters. The best way to achieve this is by making it fun, enjoyable, appealing, and most importantly, memorable.   A great billboard advertisement has to tell a story in a way...

Impact, Growth and Change in OOH

Impact, Growth and Change in OOH

A recent study made by COMMB regarding the consumer travel Patterns, shows the movement within COMMB’s OTS criteria (Opportunity To See or viewshed) in comparison to the same time period in 2019. Geographically distributed location and venue selection leveraged all...

Can Out of Home Ads really create PR fame?

Can Out of Home Ads really create PR fame?

We see Out of Home Advertising everywhere. It’s a form of advertising that captures the attention of every person in the street, making that sometimes we see how a billboard becomes viral on social media.   Is not a mystery that the COVID-19 impact the global economy...

The Power Of Truck Advertising

The Power Of Truck Advertising

Out Of Home Advertising is the perfect way to engage people with your brand. One of the most unique features of truck ads is the ability to follow the consumer and present the ads at eye-level, giving it a higher probability that it’s message has been successfully...

How can I tell if my truck advertising campaign is working?

How can I tell if my truck advertising campaign is working?

Truck advertising is effective for almost every product or service. If you drive on a highway or on city streets you will likely see trucks with ads on them.   For every type of business, truck advertising delivers the messages you want to put in front of the...

Credit Card Chargebacks

Credit Card Chargebacks

We all know that disputes with customers are definitely not fun. This is especially true when it comes to chargebacks.  Chargebacks are a dispute that happens when a customer places a claim from a charge from your business and asks the card issuer to reverse it....

Easy Tips for Making Your Small Business More Visible on Social Media

Easy Tips for Making Your Small Business More Visible on Social Media

Article by: Camille Soto Everyone wants their small business to be more visible on social media. More followers and publicity means more eyes on your business, which (hopefully) translates to higher revenue and growth. There's a big difference between wanting and...

Fleet graphics. Here to stay

Fleet graphics. Here to stay

Despite the increasingly digital world, Out-Of-Home (OOH) Advertising which includes fleet graphics remains an extremely effective marketing tool. Fleet branding help to connect with consumers on the go in a bold and memorable way to help build brand awareness. In a...

Traffic in greater Toronto area

Traffic in greater Toronto area

In 2016, over 1.86 million people commuted to Toronto for work by car, with 11.1 per cent of these drivers spending more than 60 minutes on the road, according to new data released by Statistics Canada. For comparison, only 7.2 per cent of 1.31 million Montrealers and...

Finding the Silver Lining in Covid-19

Finding the Silver Lining in Covid-19

COVID‐19 has been one of the largest culture‐shifting phenomenoms of this generation. Most countries have seen massive unemployment and many who are still employed are facing significant hurdles and career setbacks as they attempt to navigate budget cuts, promotion...

WHAT IS CAR WRAPPING—AND DO YOU NEED IT?

WHAT IS CAR WRAPPING—AND DO YOU NEED IT?

Cars may be smaller than trailers or buses—but they still have a major presence on the road when they’re wrapped to promote your business. If your fleet of cars is on the road every day, and it’s not visually representing your company, you’re missing a major...

7 Ways to Support Local Businesses Right Now

7 Ways to Support Local Businesses Right Now

For many businesses, the last few months of each year is a busy time a time when they do most of their sales from holiday shopping. This year, things are obviously different. Even with government support, many businesses are struggling to stay afloat. As a consumer,...

How Big Brands Are Showing Their Support For Social Justice

How Big Brands Are Showing Their Support For Social Justice

As many as 70 percent of consumers want brands to take a stand on social and political issues. That’s a 66 percent increase from 2017, according to Sprout Social’s 2019 #BrandsGetReal survey. Recently, consumers’ social media feeds have become saturated with brands...

Benefits of A Full Side Wrap

Benefits of A Full Side Wrap

Did you know the average driver spends 1.5 hours in their vehicle daily and 70% of a consumer’s day is spent outside the home? Transport truck advertising reaches 82% of North Americans and 46% of consumers visit brand websites or social media pages after seeing an ad...

Benefits of Rear Door Wrap

Benefits of Rear Door Wrap

With Big Rig Wraps you can enjoy the same brand-boosting recognition of major companies and fleets, by sending YOUR message across major highways and city centres throughout North America. Fleet wraps provide excellent brand awareness and are a proven strategy for...

Brand Storytelling

Brand Storytelling

What’s in a story, though? How does the story develop authenticity? More to the point, how does such a story create that trusting feeling that customers crave? Stories are a powerful tool in human communication. Research indicates that the human brain responds to the...

Pin It on Pinterest