New app launched by Big Rig Wraps puts a new spin on old advertising forms Hot off the press, a new app launched by transport truck advertising company Big Rig Wraps, adds depth and a touch of fun to traditional marketing formats, something that’s sorely needed during...
Out of Home (OOH) amplifies other media with the highest attributiongiven to digital channels, boosting the business effects of any onlineadvertising (by 31%), paid-social (by 56%), and search (by 80%). This boost of brand quality/esteem is credited to OOH’s role...
Big Rig Wraps was proud to partner with Connecting GTA for our first Remembrance Day Rally. Over 75 people attended the opening ceremony at Pathwise Credit Union 322 King Street West, Oshawa.The convoy of 45 vehicles and 4 transport trucks set out from Pathwise Credit...
Connecting GTA is hosting their first annual Remembrance Day Rally for Veterans to commemorate our war veterans and support The Royal Canadian Legion. The rally will include a group of transport trucks supplied by Big Rig Wraps and over 40 vehicles driving on a...
Amyotrophic Lateral Sclerosis (also known as ALS, Lou Gehrig’s disease, or motor neuron disease) is a disease that gradually paralyzes people because the brain is no longer able to communicate with the muscles of the body that we are typically able to move at will....
We are thrilled to announce that we have launched Spot The Trucks app! This app will give you the opportunity to earn free gifts and prizes when you see a truck with an ad on it. How Does it Work? Receive 1 point for every photo you submit with app (must be a truck...
There are times when I feel disgusted with the human race and embarrassed to be human. Today is one of those days. With the discovery of another 182 unmarked graves at Cranbook, B.C, residential school, I feel sick, horrified and profoundly sad. How did this...
All advertising forms must be creative to stand out from the hustle and bustle of regular commuters. The best way to achieve this is by making it fun, enjoyable, appealing, and most importantly, memorable. A great billboard advertisement has to tell a story in a way...
Back in 2001 the billboard industry told us to keep the word count to 10 words or less. Ted Ward, the retired Geico CMO told me soon after that he wanted us to find a way to use 3 words only: GEICO, SAVE and MONEY. Figure it out, he would say. So we did. And for years...
A recent study made by COMMB regarding the consumer travel Patterns, shows the movement within COMMB’s OTS criteria (Opportunity To See or viewshed) in comparison to the same time period in 2019. Geographically distributed location and venue selection leveraged all...
Out Of Home (OOH) advertising is contextually relevant – delivering the right message, at the right time and place, to the right audience. By advertising on city streets and highways, brands are able to take full advantage of this, and drive awareness at a moment when...
Credits: Turbo Images our our 3M-certified platinum wrap installation partner. Advertising space is valuable. Of course it is … What’s better than having a presence in front of your audience? The catch? Advertising can come with a hefty price tag. While highway...
On Wednesday April 8th Big Rig Wraps unveiled Stay Home, Flatten the Curve, Save Lives mobile OOH campaign. The campaign consists of a fully wrapped 53 ft trailer donated by Sharp Transportation, designed and installed by Big Rig Wraps Transport Truck Advertising. The...
In the last 15 or so years, innumerable experts, ad agencies, opinion leaders and consultants have advanced countless theories on brands and created a multi-billion-dollar industry in the process. For every brilliant piece of true branding work, there are hundreds of...
When our company CEO, Angela Baltkois, started Big Rig Wraps, her goal was to be the best in the business. And for the past years, every decision we’ve made has been in support of that goal. So, if you’re considering us to promote your brand on one of our trucks or...
Guest Blog; written by Turbo Images (our installation partner) Fleet advertising isn’t just for showing off your brand and doing “conventional” marketing. It can also be used to show the goodwill your company creates! Did you know that 73% of Americans consider a...
These are troubling times we are living in. Unemployment has skyrocketed and traditionally stable jobs seem to have crumbled. That being said, it isn’t all bad. Some job markets have actually thrived during the pandemic. In fact, the onset of the coronavirus simply...
Big Rig Wraps practices social responsibility and strives to contribute to making positive change through awareness campaigns and sharing messages of hope. Racism and social injustice have happened for centuries. Unconscionably it still continues to exist today. The...
Consumers are more likely to purchase from companies that take a stand on causes that align with their values. Companies have the power to make a difference and effect change. 67 percent of consumers recognize that brands are raising awareness about social justice...
Out-of-Home advertising on truck ads taps into the buying behaviours of consumers who spend 70% of their time outside the home.* In fact, after seeing an outdoor ad, 38% of people are likely to visit a website or send a message on Facebook; and 48% are more likely to...
As part of our ongoing commitment to our clients and the business community we would like to introduce Connecting GTA to you along with a special membership offer! Connecting GTA is a private networking club for businesses of diverse backgrounds to connect,...
In July, more than 1,100 advertisers boycotted Facebook in protest over its hate speech and misinformation policies. Global brands such as Starbucks, Diageo, Verizon, The North Face and Ben & Jerry’s pulled their marketing dollars in order to put pressure on the...
A group effort Big Wraps Transport Trucks Advertising based in Oakville, Ont., but with offices in Newcastle, Ont. and Buffalo, N.Y., has done several trailer wraps to thank frontline workers. One of its most famous was that done for the Women’s Trucking Federation of...
Delivering Thanks From Coast to Coast On June 25th 2020, we launched a fully-wrapped 53 ft transport truck with a very special #ThankYou message from The Salvation Army. With the onset of the COVID-19 global pandemic North Americans now more than ever need The...
Thanks to new technology, out-of-home (OOH) advertising is evolving—and as it does, it is becoming an increas-ingly effective complement to other media channels. An ad on a bus shelter or a moving billboard (transport truck ad) can be dynamic, geofenced and real-time,...
DELIVERING A MESSAGE During these unprecedented times of the COVID 19 pandemic that has paralyzed the world, we all seem to be holding our breath waiting to exhale. I truly believe that every single human being across all nations has been affected in some way. As...
DELIVERING A MESSAGE During these unprecedented times of the COVID 19 pandemic that has paralyzed the world, we all seem to be holding our breath waiting to exhale. I truly believe that every single human being across all nations has been affected in some way. As...
In a survey of over 35,000 consumers globally just 8% thought brands should stop advertising. Consumers feel that brands should use a reassuring tone, offer a positive perspective and communicate brand values. There is a clear expectation that companies should play...
Shelley Uvanile-Hesch. Photo Credit – In Motion Photography / Ron McCallum Sponsor a trailer with public service messagingWomens Trucking Federation of Canada. Photo Credit – In Motion Photography / Ron McCallum See Photo GallerySee Photo GalleryWe are in an...
Cambridge, ON – A Canadian trucker is getting back in the truck for the first time since a tragic day last year in order to do her part to implore people to “stay home” amid the COVID-19 pandemic. Shelley Uvanile-Hesch has been a company driver for Cambridge, ON-based...
CAMBRIDGE, Ont. – Shelley Uvanile-Hesch is back on the road, even if the message on the side of the truck driver’s trailer is imploring Canadians to stay home. The message is clear. “Stay Home. Save Lives.” The masked medical personnel pictured on the vehicle wrap...
Shelley Uvanile-Hesch hopes people will think twice about leaving home during the COVID-19 pandemic after seeing her trailer as she moves vital goods between Canada and the United States. Canadian truck driver Shelley Uvanile-Hesch has a message for anyone who thinks...
Ontario’s labor minister has sharply criticized businesses that deny bathroom access to truckers, calling it a disgrace.Truck drivers are being denied basic necessities as they deliver essentials in this pandemic Across Canada, truck drivers and couriers are being...
Do the Pause and Pivot … …DURING MARKET DOWNTURNS TO GROW INSTEAD OF RETRACTSwift market shifts require marketing pivots, but only if you think it heralds in a long-term economic slowdown. Deciding when to “stay the course” as a business owner or when to pivot...
COVID-19 ACTION PLAN FOR BUSINESS 8 Steps You Can Take To Survive The Crisis by Anthony Thomas CFO, BIG RIG WRAPSCoronavirus or COVID-19 has affected the health of communities worldwide, and most businesses are already feeling the effects of the virus. Staying up to...
5 Key Steps to Create an Impactful Transport Truck Advertising Campaign As digital and mobile have evolved, so has out-of-home (OOH) media. With better integration of mobile and digital, smarter audience planning, and data-led buying and attribution, OOH now provides...
What Can Make Media Buying and Planning Troublesome for You and How To Avoid It Before diving right into the business of media buying specifics, let’s have a quick refresher of what media buying actually is. Media buying and planning involve the art of putting your...
How to think like a Media Planner Media planning is a critical perspective of any business. Now, with the growing media platforms in the world, it is even more challenging to keep track of the media. Anyone who is doing OOH for a long time knows that it's a...
Our members continue to amaze us with their commitment to sustainability and their innovative green and social responsibility initiatives. They lead by example and demonstrate how business can be used as a platform for good. With the end of 2019 rapidly approaching,...
A million impressions Guest BlogMobile advertising has come a long way since “Hershey’s Cocoa” was emblazoned on a Riker Electric Vehicle owned by the American chocolate pioneer Milton Hershey in 1900. It all began with painting, followed by hand-cutting, die-cutting,...
A million impressions with Mobile Advertising Guest Blog Mobile advertising has come a long way since “Hershey’s Cocoa” was emblazoned on a Riker Electric Vehicle owned by the American chocolate pioneer Milton Hershey in 1900. It all began with painting, followed by...
9 Things you need to know about the state of media buying Guest Blog In the past, media buying was much less complex. Today – in the very worst cases – it can consist of multiple actors and shifting layers. Yet, even with all the benefits of programmatic buying, there...
Big Rig Wraps Brings a Touch of Green to Trucking and Advertising on TrucksAdvertising can be an effective part of a company’s marketing plans, spanning from billboards, to television to local newspapers. But, did you know that advertising on the side of trucks...
Your ad is on the truck - how exciting! Now here's what you need to do to make that truck advertising campaign effective: Use the image on the truck in ALL of your marketing. It should be the cover on all your social media pages and the first thing they see on your...
Out-Of-Home Advertising Generates Higher RROI Above The Average Of All Media Analyzed. Wsource: Canadian Out of Home Marketing and Measurement Bureau (COOMB) * RROI: revenue return on investment or incremental sales revenue for each dollar of media cost Across all...
OOH! Brand Builder & Sales ActivatorConsumer research shows that OOH can increase purchase intent of products and services. W2018 Research Studies source: Canadian Out Of Home Marketing and Measurement Bureau (COOMB) Moosehead Celebrating their 150th anniversary...
OOH! Brand Builder & Sales Activator Written by Canadian Out of Home Marketing & Measurement Bureau, September 26, 2018 An analysis of the IPA Databank case studies showed that OOH is a highly versatile channel capable of building brands and activating...
Green Trucking? When Big Rig Wraps launched, we created a new method for large-scale advertising. In addition to being highly effective for growing businesses, it is affordable - even for modest budgets. Big Rig Wraps is also creating a more sustainable world. Curious...
When most people think about Millennials, they imagine a tech-savvy and knowledgeable demographic that is increasingly influential—which is why so many marketers believe that online channels offer the most effective way to convert Millennial leads and generate a...
How Brands Build Trust Through OOH (Out of Home) Advertising? OOH advertising has the potential to reach a wide range of audiences at the same time across different geographic locations In the modern age, it is becoming increasingly important that brands be able to...
