Blogs

Spot The Trucks Rewards Program

Spot The Trucks Rewards Program

New app launched by Big Rig Wraps puts a new spin on old advertising forms Hot off the press, a new app launched by transport truck advertising company Big Rig Wraps, adds depth and a touch of fun to traditional marketing formats, something that’s sorely needed during...

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OOH Amplifies Other Media

OOH Amplifies Other Media

Out of Home (OOH) amplifies other media with the highest attributiongiven to digital channels, boosting the business effects of any onlineadvertising (by 31%), paid-social (by 56%), and search (by 80%). This boost of brand quality/esteem is credited to OOH’s role...

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Remembrance Day Rally For Veterans

Remembrance Day Rally For Veterans

Connecting GTA is hosting their first annual Remembrance Day Rally for Veterans to commemorate our war veterans and support The Royal Canadian Legion. The rally will include a group of transport trucks supplied by Big Rig Wraps and over 40 vehicles driving on a...

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ALS Truck

ALS Truck

Amyotrophic Lateral Sclerosis (also known as ALS, Lou Gehrig’s disease, or motor neuron disease) is a disease that gradually paralyzes people because the brain is no longer able to communicate with the muscles of the body that we are typically able to move at will....

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Spot The Trucks App Launch

Spot The Trucks App Launch

We are thrilled to announce that we have launched Spot The Trucks app! This app will give you the opportunity to earn free gifts and prizes when you see a truck with an ad on it. How Does it Work? Receive 1 point for every photo you submit with app (must be a truck...

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Canada Day 2021

Canada Day 2021

  There are times when I feel disgusted with the human race and embarrassed to be human. Today is one of those days.   With the discovery of another 182 unmarked graves at Cranbook,  B.C, residential school, I feel sick, horrified and profoundly sad. How did this...

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OOH Amplifies Other Media

Hints for a Great Billboard Advertisement

All advertising forms must be creative to stand out from the hustle and bustle of regular commuters. The best way to achieve this is by making it fun, enjoyable, appealing, and most importantly, memorable.   A great billboard advertisement has to tell a story in a way...

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Your Ad Copy Should Be Efficient Too

Your Ad Copy Should Be Efficient Too

Back in 2001 the billboard industry told us to keep the word count to 10 words or less. Ted Ward, the retired Geico CMO told me soon after that he wanted us to find a way to use 3 words only: GEICO, SAVE and MONEY. Figure it out, he would say. So we did. And for years...

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Impact, Growth and Change in OOH

Impact, Growth and Change in OOH

A recent study made by COMMB regarding the consumer travel Patterns, shows the movement within COMMB’s OTS criteria (Opportunity To See or viewshed) in comparison to the same time period in 2019. Geographically distributed location and venue selection leveraged all...

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Recent Posts

Out Of Home (OOH) Advertising

Out Of Home (OOH) Advertising

Out Of Home (OOH) advertising is contextually relevant – delivering the right message, at the right time and place, to the right audience. By advertising on city streets and highways, brands are able to take full advantage of this, and drive awareness at a moment when...

Have a fleet? Then you have advertising opportunities.

Have a fleet? Then you have advertising opportunities.

Credits: Turbo Images our our 3M-certified platinum wrap installation partner. Advertising space is valuable. Of course it is … What’s better than having a presence in front of your audience? The catch? Advertising can come with a hefty price tag. While highway...

Women’s Trucking Federation Launches North American Tour

Women’s Trucking Federation Launches North American Tour

On Wednesday April 8th Big Rig Wraps unveiled Stay Home, Flatten the Curve, Save Lives mobile OOH campaign. The campaign consists of a fully wrapped 53 ft trailer donated by Sharp Transportation, designed and installed by Big Rig Wraps Transport Truck Advertising. The...

There is probably no marketing term more overused or more misunderstood than “branding.”

Why we stand out from the competition

When our company CEO, Angela Baltkois, started Big Rig Wraps, her goal was to be the best in the business. And for the past years, every decision we’ve made has been in support of that goal. So, if you’re considering us to promote your brand on one of our trucks or...

Promote Your Initiative on the Road

Promote Your Initiative on the Road

Guest Blog; written by Turbo Images (our installation partner) Fleet advertising isn’t just for showing off your brand and doing “conventional” marketing. It can also be used to show the goodwill your company creates! Did you know that 73% of Americans consider a...

The Best Jobs to Look for During the Pandemic

The Best Jobs to Look for During the Pandemic

These are troubling times we are living in. Unemployment has skyrocketed and traditionally stable jobs seem to have crumbled. That being said, it isn’t all bad. Some job markets have actually thrived during the pandemic. In fact, the onset of the coronavirus simply...

“Injustice anywhere is a threat to justice everywhere.” Martin Luther King, Jr

Big Brands Are Showing Their Support For Social Justice

Consumers are more likely to purchase from companies that take a stand on causes that align with their values. Companies have the power to make a difference and effect change. 67 percent of consumers recognize that brands are raising awareness about social justice...

Considering how to invest your advertising budget?

Considering how to invest your advertising budget?

Out-of-Home advertising on truck ads taps into the buying behaviours of consumers who spend 70% of their time outside the home.* In fact, after seeing an outdoor ad, 38% of people are likely to visit a website or send a message on Facebook; and 48% are more likely to...

Do you want to grow your business?

Do you want to grow your business?

As part of our ongoing commitment to our clients and the business community we would like to introduce Connecting GTA to you along with a special membership offer! Connecting GTA is a private networking club for businesses of diverse backgrounds to connect,...

There is probably no marketing term more overused or more misunderstood than “branding.”

Hate speech and misinformation in social media

In July, more than 1,100 advertisers boycotted Facebook in protest over its hate speech and misinformation policies. Global brands such as Starbucks, Diageo, Verizon, The North Face and Ben & Jerry’s pulled their marketing dollars in order to put pressure on the...

Trucking salutes frontline workers with trailer graphics

Trucking salutes frontline workers with trailer graphics

A group effort Big Wraps Transport Trucks Advertising based in Oakville, Ont., but with offices in Newcastle, Ont. and Buffalo, N.Y., has done several trailer wraps to thank frontline workers. One of its most famous was that done for the Women’s Trucking Federation of...

A Special Thank You Message

A Special Thank You Message

Delivering Thanks From Coast to Coast On June 25th 2020, we launched a fully-wrapped 53 ft transport truck with a very special #ThankYou message from The Salvation Army. With the onset of the COVID-19 global pandemic North Americans now more than ever need The...

Maximize Reach With Out-of-Home and Facebook Campaigns

Maximize Reach With Out-of-Home and Facebook Campaigns

Thanks to new technology, out-of-home (OOH) advertising is evolving—and as it does, it is becoming an increas-ingly effective complement to other media channels. An ad on a bus shelter or a moving billboard (transport truck ad) can be dynamic, geofenced and real-time,...

Delivering A Message – TRUCK LAUNCH

Delivering A Message – TRUCK LAUNCH

DELIVERING A MESSAGE During these unprecedented times of the COVID 19 pandemic that has paralyzed the world, we all seem to be holding our breath waiting to exhale. I truly believe that every single human being across all nations has been affected in some way. As...

Trucking salutes frontline workers with trailer graphics

COVID-19 Delivering A Message – TRUCK LAUNCH

DELIVERING A MESSAGE During these unprecedented times of the COVID 19 pandemic that has paralyzed the world, we all seem to be holding our breath waiting to exhale. I truly believe that every single human being across all nations has been affected in some way. As...

There is probably no marketing term more overused or more misunderstood than “branding.”

Why is marketing more important now

In a survey of over 35,000 consumers globally just 8% thought brands should stop advertising. Consumers feel  that brands should use a reassuring tone, offer a positive perspective and communicate brand values. There is a clear expectation that companies should play...

Stay Home Save Lives Campaign

Stay Home Save Lives Campaign

Shelley Uvanile-Hesch. Photo Credit – In Motion Photography / Ron McCallum Sponsor a trailer with public service messagingWomens Trucking Federation of Canada. Photo Credit – In Motion Photography / Ron McCallum See Photo GallerySee Photo GalleryWe are in an...

Truckload of sanitizer, Covid-19 message heads west

Truckload of sanitizer, Covid-19 message heads west

CAMBRIDGE, Ont. – Shelley Uvanile-Hesch is back on the road, even if the message on the side of the truck driver’s trailer is imploring Canadians to stay home. The message is clear. “Stay Home. Save Lives.” The masked medical personnel pictured on the vehicle wrap...

Trucker hauls message as essential as her freight

Trucker hauls message as essential as her freight

Shelley Uvanile-Hesch hopes people will think twice about leaving home during the COVID-19 pandemic after seeing her trailer as she moves vital goods between Canada and the United States. Canadian truck driver Shelley Uvanile-Hesch has a message for anyone who thinks...

Truck Drivers Are Unsung Heroes

Truck Drivers Are Unsung Heroes

Ontario’s labor minister has sharply criticized businesses that deny bathroom access to truckers, calling it a disgrace.Truck drivers are being denied basic necessities as they deliver essentials in this pandemic Across Canada, truck drivers and couriers are being...

Pause and Pivot During Economic Downturns to Grow

Pause and Pivot During Economic Downturns to Grow

Do the Pause and Pivot … …DURING MARKET DOWNTURNS TO GROW INSTEAD OF RETRACTSwift market shifts require marketing pivots, but only if you think it heralds in a long-term economic slowdown. Deciding when to “stay the course” as a business owner or when to pivot...

COVID-19 ACTION PLAN FOR BUSINESS

COVID-19 ACTION PLAN FOR BUSINESS

COVID-19 ACTION PLAN FOR BUSINESS 8 Steps You Can Take To Survive The Crisis by Anthony Thomas CFO, BIG RIG WRAPSCoronavirus or COVID-19 has affected the health of communities worldwide, and most businesses are already feeling the effects of the virus. Staying up to...

5 Key Steps to Create an Impactful Transport Truck Advertising Campaign

5 Key Steps to Create an Impactful Transport Truck Advertising Campaign

5 Key Steps to Create an Impactful Transport Truck Advertising Campaign As digital and mobile have evolved, so has out-of-home (OOH) media. With better integration of mobile and digital, smarter audience planning, and data-led buying and attribution, OOH now provides...

What Can Make Media Buying and Planning Troublesome for You and How To Avoid It

How to think like a Media Planner

How to think like a Media Planner Media planning is a critical perspective of any business. Now, with the growing media platforms in the world, it is even more challenging to keep track of the media. Anyone who is doing OOH for a long time knows that it's a...

A million impressions

A million impressions

A million impressions Guest BlogMobile advertising has come a long way since “Hershey’s Cocoa” was emblazoned on a Riker Electric Vehicle owned by the American chocolate pioneer Milton Hershey in 1900. It all began with painting, followed by hand-cutting, die-cutting,...

A million impressions with Mobile Advertising

A million impressions with Mobile Advertising

A million impressions with Mobile Advertising Guest Blog Mobile advertising has come a long way since “Hershey’s Cocoa” was emblazoned on a Riker Electric Vehicle owned by the American chocolate pioneer Milton Hershey in 1900. It all began with painting, followed by...

9 Things you need to know about the state of media buying

9 Things you need to know about the state of media buying

9 Things you need to know about the state of media buying Guest Blog In the past, media buying was much less complex. Today – in the very worst cases – it can consist of multiple actors and shifting layers. Yet, even with all the benefits of programmatic buying, there...

How To Run A Successful Truck Advertising Campaign?

How To Run A Successful Truck Advertising Campaign?

Your ad is on the truck - how exciting! Now here's what you need to do to make that truck advertising campaign effective: Use the image on the truck in ALL of your marketing. It should be the cover on all your social media pages and the first thing they see on your...

OOH Brand Builder & Sales Activator

OOH Brand Builder & Sales Activator

  OOH! Brand Builder & Sales Activator   Written by Canadian Out of Home Marketing & Measurement Bureau, September 26, 2018   An analysis of the IPA Databank case studies showed that OOH is a highly versatile channel capable of building brands and activating...

Big Rig Wraps Strides Towards a “GREEN” Future

Big Rig Wraps Strides Towards a “GREEN” Future

Green Trucking? When Big Rig Wraps launched, we created a new method for large-scale advertising. In addition to being highly effective for growing businesses, it is affordable - even for modest budgets. Big Rig Wraps is also creating a more sustainable world. Curious...

OOH Brand Builder & Sales Activator

How to Target Millennials With Billboard Advertising

When most people think about Millennials, they imagine a tech-savvy and knowledgeable demographic that is increasingly influential—which is why so many marketers believe that online channels offer the most effective way to convert Millennial leads and generate a...

OOH Brand Builder & Sales Activator

How Brands Build Trust Through OOH (Out of Home) Advertising

How Brands Build Trust Through OOH (Out of Home) Advertising? OOH advertising has the potential to reach a wide range of audiences at the same time across different geographic locations In the modern age, it is becoming increasingly important that brands be able to...

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