Did you know the average driver spends 1.5 hours in their vehicle daily and 70% of a consumer’s day is spent outside the home?
Transport truck advertising reaches 82% of North Americans and 46% of consumers visit brand websites or social media pages after seeing an ad on a truck.
Using sophisticated new research technology, the Traffic Audit Bureau (TAB) has developed an accurate way to measure the effectiveness of fleet graphics and truck advertising.
For the first time, truck advertising impressions and cost can be pinpointed just as reliably as print and broadcast media.
The (TAB) research puts meaningful numbers behind what consumers have been saying for years.
- 91% of all people notice the words and pictures on trucks
- 75% develop an impression about the company and its products/services
- 29% would make a buying decision based on the impression they got from the vehicle
- 96% of people surveyed said fleet graphics have more impact than billboards
Truck and trailer graphics offer an effective marketing medium. Here at Big Rig Wraps, we connect brands, products, services and organizations with clients and prospects across Canada and the United States.
Through a series of partnerships with (hand-picked) fleet truck owners, we make it possible for companies to tap into the out-of-home market; one of today’s most effective media buying options to increase sales.
Position your business as an industry leader by advertising on the full side transport truck. An eye-catching, massive moving billboard ads that will put YOUR brand in the forefront of your customers’ minds.
This type of wrap is ideal for smaller budgets and shared advertising campaigns. Also, we recommend the Driver’s side because it may have more viewers than the passenger side.
We use a high-quality, vinyl wrap material that is coated in a special UV protection layer to help prevent scuffs, scrapes, and dings and is guaranteed to survive the extreme North American temperatures at both ends of the spectrum. Our clients can choose from wraps that are guaranteed to last from 2-7 years depending on budget and individual requirements.
Big Rig Wraps Transport Truck Advertising (Big Rig Wraps) is the premier provider of large-scale outdoor advertising on trucks up to 53 feet. Through a series of partnerships created with fleet truck owners, graphic designers, and certified installers, we make it possible and affordable for companies to take their advertising on the road, locally, regionally, nationally and internationally, even if they don’t own their own fleet. Learn more about Big Rig Wraps here.