OOH is Experiencing a Major Post-Pandemic Revival
OOH Advertising is experiencing a post-pandemic notoriety that’s resulting in paving the way for a traditional marketing renaissance. Consumers are noticing their physical surroundings more now than before the pandemic.
“Being back in person is igniting a post-pandemic marketing renaissance that is bringing advertisers and audiences together to renew real, meaningful connections on the largest screen of all – the real world,” said Sam Mallikarjunan, co-founder and CEO of OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising.
The company recently ran a survey and disclosed new research that summarizes more than 600 responses from American consumers gathered by Kickstand Communications on behaviors during the pandemic, opinions about OOH advertising, and more.
Here are some of the key stats:
- 52% of respondents say they are renewing their connection with the outdoors while reducing personal screen time to combat digital fatigue
- 70% are noticing OOH ads on road trips
- 77% said they frequently learn about new brands and/or products via OOH ads
- 86% of respondents said they could recall a brand or product name from an OOH ad they saw within the past six months
- 86% of respondents say tech-based OOH ads are intriguing
- 75% wanted ads with more interactivity and 83% wanted more aesthetically pleasing ads