With six Big Rig trailers travelling across Ontario and Quebec, our brand is being seen and recognized in the two provinces where we do business. And, it generates significant sales for us.
Since our ads have “hit the road”. We stopped using radio, newspaper and magazine advertisement for our trailer division. We were seeing more return on investment from the big truck ads, so we added five more trucks.
We receive multiple comments per month from people telling us that they have seen one of “our trucks” in Orillia, Kingston and in other parts of Ontario and Quebec. That tells me that we are memorable, and that our Jensen Brand is becoming widely known due to people repetitively seeing our same ad in different locations on different trucks. The resulting sales confirm it.”
Brian Jensen, Jensen Trailers